Customised Hair Care Market Set for Major Growth Driven by Personalisation and Technological Advancements

The customised hair care market is poised for significant growth, with projections showing a compound annual growth rate (CAGR) of 10.0% from 2024 to 2034. Valued at AUD 5.93 billion in 2024, the market is expected to reach AUD 15.38 billion by 2034, driven by rising consumer demand for tailored hair care solutions.

The shift towards personalised products reflects consumers' increasing desire for individualised beauty treatments, moving away from generic solutions. With a focus on specific concerns such as hair texture, scalp health, and environmental factors, personalised hair care products are gaining widespread popularity. This demand is bolstered by technological advancements like AI-driven diagnostics and DNA analysis, allowing for hyper-personalised formulations that cater to unique hair profiles.

Sustainability is also playing a major role in shaping the market, as consumers seek eco-friendly and natural ingredients. Brands that incorporate sustainability into their offerings, alongside direct-to-consumer (DTC) models, are emerging as market leaders. Companies like Prose and Function of Beauty are already capitalising on this trend, offering bespoke hair care products that are delivered through seamless online experiences.

Despite potential challenges such as higher costs, the future looks bright for the customised hair care industry. With innovations in technology, a focus on personalisation, and increasing consumer awareness, the market is set to expand significantly over the next decade, creating new opportunities for brands that adapt to these evolving trends.

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